How do you engage with your target audience?

• Written by Vibha Bharaddwaj

If you have been following my previous blogs on finding the Target Audience,

this blog is all about the next step, as to how to engage with them.

This will have to be done in three steps explained below – 

Step 1:

The Information that you will share with your audience about your product/service

This step will be more towards building trust with your audience and further sharing the problems that you plan to solve about the area of interest.

Also, share as to what is your expertise as well as experience in solving such problems. This will help strengthen the trust between you and your audience.

Also, make sure that you set the context for your audience before you engage in a conversation with them.

This will need some practice. I suggest you practice this once with your team so that you have clarity about what you intend to share.

Step 2:

The Information  that you will collect by asking questions from this audience

This step involves asking questions from your audience about the challenges that they are facing about the area of interest. 

Also, ask about how long they have been facing these challenges as a result and how it has impacted their work and life.

And finally, explore whether they are interested in finding a solution to their challenges and will they be open and willing to try it if you are the one to provide it.

This way you can get some kind of commitment from them for a trial.

 

Step 3: 

The way you will conclude the conversation.

This is an important step too.

This will involve summarizing the conversation with a list of action items.

Also, ask your audience for their permission to further engage with them to share about the product and its free trial.

In exchange for the free trial, request them to share their feedback and a powerful testimonial.

Last but not least thank them for their time and assure them that their data will be kept confidential and safe.

 

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You will have to repeat the above-mentioned steps with each one in the list that you have built of prospects.

Some of the prospects on that list may not be willing to listen to or share their challenges. If that is the case then you should be ok about it.

Be courteous, thank them for their time and move on to the next one. 

As it is difficult to remember what each prospect shared, I suggest using one of the CRM tools to record your key learnings.

We use Pipedrive as CRM and you can check out the trial version here.

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