- Written by Vibha Bharaddwaj
Within hours of publishing my blog last evening, I received an email from an entrepreneur who is totally confused as to which one she should do first,
the prospecting or building a list.
“Whom should I call, when I don’t even have a list of phone numbers or emails to reach out.” said the mail.
First, it’s a very valid question and the answer is simple – focus on building your list.
What does it take to build one?
Define the criterion for the right target audience.
Can list of contacts be sourced for a fee?
The list can be –
(a) sourced from agencies. There are agencies that sell it for a cost but then you need to know what kind of list are you looking for else you may be taken for a ride.
I bought once and I found more than 50% of the numbers/emails were just old and not working.
(b) Influencers – there are people who have built their tribe and are sitting on a massive database of people. You can approach them and see how much will they offer their list for.
Again a word of caution, you need to be absolutely clear regarding – you are reaching out to the influencer in your domain/industry and that they actually have a list that is worth paying for.
Read the fine print.
(c) Platforms – There are platforms that host several influencers and you can use their paid service. Something like YouTube.
(d) Build your own list – if you are some one who is new and are on a limited budget, I suggest you work towards building your own list.
Understand this, you have to keep growing your list so that you always have people to reach out, connect and engage with.
If you are an Entrepreneur, dedicate sometime of your day for this activity.
This is one of the best practices that we follow in our startup too!